When the Hype Fades: Why Cloud & AI Aren’t Always the Answer

…And how staying grounded can get you further, faster

  • It’s 2026, and the message is still everywhere:
  • “Go cloud or go bust.”
  • “AI will revolutionize your business.”
  • “Digital transformation or perish.”

We get it: the vision is appealing. Real-time data from anywhere, predictive insights at your fingertips, robots doing the boring work. Who wouldn’t want that? But here’s the reality check very few vendors admit: not every company needs (or can afford) the full cloud/AI overhaul to see massive gains.

A recent experiment with experienced software developers (reported in Fortune) showed that tasks expected to be 24% faster with AI actually took 19% longer. Why? Endless prompting, debugging AI output, and retrofitting it into real-world projects.The same pattern plays out in ops, logistics, and manufacturing. Companies spend €100k–€500k+ on cloud migrations and AI tools, only to discover:

  • 12–24 months of disruption
  • Teams struggling to learn new interfaces
  • Features they’ll never use
  • Ongoing subscription costs that keep climbing

Meanwhile, the core problems remain: fragmented data, manual spreadsheets, slow reporting.

There’s a smarter way

At Dashcoon, we take the opposite approach: work with what you already have.Your team knows your current systems. They’ve built processes around them. Throwing it all away is expensive, risky, and often unnecessary. Instead, we:

  • Break down data silos without ripping out your ERP
  • Replace spreadsheet chaos with secure, real-time dashboards layered on top of your existing setup
  • Add bespoke automation for the workflows your off-the-shelf tools ignore
  • Deliver results in weeks, not years — at a fraction of the cost

No forced cloud migration.
No mandatory AI features you don’t need.
No retraining everyone from scratch.Just clearer data, faster decisions, and less frustration.

The grounded, Dashcoon advantage

Think of it like this:
Everyone’s rushing to climb the “cloud ladder” into the foggy unknown.
We stay on solid ground, hand you a powerful flashlight, and light up exactly what you need to see — right now.Sometimes the smartest innovation isn’t the shiniest new toy.

Looking back: Block Chain

A good example was all the hype around block chain technology, while great and revolutionary in many ways. Practical applications have proven rather niece and selective. It has great potential for immutable record keeping, or as a system for currency exchange. But it’s just not a fit for probably the majority of companies.

The way of the raccoon

So when it comes to you’re data and setup. It’s making what you already own work brilliantly. If 2026 is the year you want real progress without the hype tax, let’s talk.No pressure, no buzzwords — just honest conversation about what actually moves the needle for your business.[Book a 20-min call with our founder Niels → Calendly link

The Dashcoon team P.S. We’re betting on the raccoon. Practical always beats flashy in the long run.